Wednesday, March 23, 2011

Custom Canopy Products for Event Marketing


Event marketing is one of the fastest growing fields in marketing and advertising today. It's everywhere you look in today's culture although; you probably don't readily recognize the majority of the event marketing programs when you see them. That's because there are many flavors to event marketing and there are no hard rules about what exactly is and isn't event marketing. That free sample of coffee you picked up from the Dunkin' Donuts logo wrapped vehicle = Event Marketing. The Custom Canopy setups with dozens of Playstation 2 stations where you played the hottest new game titles while at the X Games = Event Marketing. Have you been on Spring Break or at a vacation hot spot and been approached by an attractive model who wanted you to sign-up or try something? That was an Event Marketing program in action.

Whether you are at the Super Bowl, Ozzfest, the Van's Warped Tour, the Olympics, or just your local mall or grocery store, there is an event marketing program there or, at the very least, waiting for you right around the corner. Event marketing brings the advertising to the consumer by direct hand-to-hand sampling or interactive displays. While advertising and major marketing programs blast millions of consumers with the same general messages on television or mass media, event marketing targets specific individuals or groups at gathering spots where they hope to make quality individual impressions.

Programs rely on an Event Marketing street teams to execute the daily program and accomplish any and all program goals. While everyone at the event marketing company involved in the creation and construction of the program probably had an MBA or a college degree in advertising or marketing, the street team is generally comprised of young, energetic people. Whether it's simple sampling or a full blown Food Tent, these teams bring brand awareness directly to the consumer and can provide instant feedback to corporate on likes and dislikes of products.


Thursday, July 16, 2009

Logo Tents - Build Brands!

Custom Canopies - Tents with Graphics - Personalized Tent - Logo Tents

No matter what you call these promotional instant canopies they all help attract attention and build company brand awareness at any event. Coloredink.com offers professional quality Custom Canopies in both digital and screen print formats. Here is a brief overview to help explain the pros and cons of each print method.

Screen Print Process:
A method in which ink is applied directly to the surface to be printed. The logo, text or image to be printed is photographically transferred to a very fine fabric (the screen) such that the non-printed areas are blocked off and the fabric serves as a stencil. The ink is wiped across the screen to pass through the unblocked pores and reach the substrate. For each color to be printed a separate screen is prepared and the process is repeated.

Screen Print
The Upside
Less Is Sometimes More…
When a Custom Canopy project calls for basic imaging – two color logos on generic backgrounds like red, black, blue, green, etc. -- screen-print is often the smarter, more cost-effective choice. But only with some products. Canopies yes, banners no. With Vinyl Banners, you need to be printing 250 units or more to make up for the cost of the screens.

And More Is Sometimes Less
• The major expense in screen printing is the up-front cost of producing the screen themselves. Each additional unit after the first one lowers the per/unit price. Economies of scale with screen print are far more dramatic than with digital.
• Screen print pricing is more flexible than digital. For clients working with tight budgets, we’ll offer advice on how to be as efficient as possible: reducing colors, for example, or cross-purposing screens for different project elements.

Screen Print – The Downside
Screen-print severely limits the complexity of the printed image. You are also limited to specific areas to which ink can be applied. Generally speaking, designs cannot flow from one surface to another.

Large Format Digital Print Process
Large format digital printing is a process by which very large “inkjet type” printers use special solvent inks to print on hundreds of different specially coated media to produce clean, crisp, full color graphics of virtually any size direct from digital files without the need for complex and costly color separations.

Digital Print – The Upside
Maximum Imaging Capacity
• Digital print allows us to handle complex designs, gradients, logos, photography and line illustrations. For all practical purposes, there are no imaging restrictions. You pay the same for one color as you do for a million colors.
• Since we start with white fabric and print over the entire surface, the base color of the printed goods can match corporate Pantone colors.
• When it comes to canopies, digital allows for designs to flow from one canopy peak to the other, or from the peak to the canopy valance. Or from the top of the table cover to the front or the sides.

Digital Print – The Downside
• Digital is usually more expensive than screen-print, and economies of scale for larger orders are minimal. You get more, but you also pay more, for digital print.

Which is Best?
Neither. They’re both great. Depends upon the situation.For simple tents with logos, look toward screen print for basic brand identity and for orders of five units or more. For Vinyl Banners, screen printing will not be cost-effective for projects less than (generally speaking) 250 units or more. In all cases, for complex art and clients with ambitious branding needs, digital print canopies are the way to go.